Common WhatsApp message template rejection reasons

Common WhatsApp message template rejection reasons

1. Typos and grammatical errors in message content.

2. Variable parameters are missing or have mismatched curly braces. The correct format is {{1}}.

3. Variable parameters contain special characters such as a #, $, or %.

4. Variable parameters are not sequential. For example, {{1}}, {{2}}, {{4}}, {{5}} are defined but {{3}} does not exist.

5. The message template contains content that violates WhatsApp’s Commerce Policy and WhatsApp Business Policy.

6. Do not request sensitive identifiers from customers (full payment card numbers, financial account numbers, national ID numbers, or other sensitive identifiers.

7. Surveys are ok but do not submit a survey to collect unrelated data from customers

8. Message templates cannot contain potentially abusive or threatening content

• Make sure the language selected matches the content and you are not “mixing” languages (Spanglish).

• If you send a test, make sure the format for testing is used.

• If you use "Visit Website" as the Call to Action (CTA), make sure it belongs to the business

• Have clear message names. For example, avoid using vague names like, “template_014”, instead use, "bus_ticket_details”.

• Always include an example of what the end message will look like, especially when including media messages (this will also be required for approvals)