EssentialTags

Segment contacts with tags

Create tags and apply them to contacts manually or through a flow.

Tags group contacts by campaign, product, service, or another category you choose. You can use tags in flow conditions and to filter an audience for a broadcast.

User Tags used for flow conditions and audience filtering
User Tags used for flow conditions and audience filtering

These screenshots show an older interface that labels the contact list Users.

Create a tag

  1. Open Flows, then Tags.
  2. Click Add Tag and enter a name.
  3. Click Continue.
New Tag dialog and optional Facebook Page Manager sync
New Tag dialog and optional Facebook Page Manager sync

Facebook Page Manager sync

If your New Tag dialog includes Sync this tag with Facebook Page Manager, you can enable it for the tag. The example below shows the paid tag in the Facebook inbox.

Example paid tag in the Facebook inbox
Example paid tag in the Facebook inbox

Add a tag manually

Open the contact list, shown as Users in the screenshot.

Open the contact list labelled Users in the older interface
Open the contact list labelled Users in the older interface

For an individual contact, open their details and add the tag under User Tags.

User Tags in an individual contact record
User Tags in an individual contact record

To tag several contacts, select their checkboxes, open Actions, and choose Add Tag.

Apply Add Tag to selected contacts from Actions
Apply Add Tag to selected contacts from Actions

Add a tag through a flow

Add an action block with the canvas + control or by double-clicking the canvas. In the block, choose Add Content, then Actions, then Add Tag, and select the tag.

Add Tag action in Flow Builder
Add Tag action in Flow Builder

Add a tag when a button is clicked

You can attach an Add Tag action to a reply button or quick reply. Edit the button, add an action, select Add Tag, and choose the tag. Save the button settings.

Attach Add Tag to a button action
Attach Add Tag to a button action

The tag is applied when the contact clicks that button in the flow.